EP 1035 David Meerman Scott: How to Cut Through Digital Chaos and Build Real Connections

During the show we discuss

• Why customer loyalty is more powerful than constantly acquiring new customers
• How to turn customers into raving fans
• Why sharing valuable information can grow your business
• How to build a community around your business
• Why understanding your audience should come before marketing
• How to encourage customer-generated content

About David Meerman Scott

David Meerman Scott is the bestselling author of The New Rules of Marketing & PR, now in its ninth edition, with more than 500,000 English-language copies sold and translations in 29 languages. His other international bestsellers include Fanocracy, Real-Time Marketing & PR, and Marketing Lessons from the Grateful Dead.

A pioneer of “Newsjacking,” David has advised innovative companies for decades, including HubSpot, where he has worked since 2007, helping shape strategies that contributed to its growth from a handful of customers to more than 275,000 customers worldwide. His career spans Wall Street, financial information, technology, marketing, and entrepreneurship.

David is also the author of Marketing the Moon, which inspired PBS’s Chasing the Moon and the 2024 film Fly Me to the Moon. He has presented in 45+ countries across all seven continents.